Direct quotes allow you to borrow credibility from well known individuals (and the respect that comes with it). Use quotes sparingly for the greatest effect. Select a short phrase that is memorable and cannot easily be restated with the same effect.
Statistics are powerful tools of persuasion because they are difficult to refute. Be sure to gather statistics from reputable sources (such as government agencies and research institutions).
Polls and surveys provide insights into the trends in public opinion and activity. Don't underestimate the persuasiveness of going along with "the crowd." Use information from these polls to make an appeal to your audience.
Anecdotal evidence (case studies and real-life stories) can be effective in helping you connect to an audience because they help you connect to your audience on a personal level.
Grab your audience’s attention and connects to your audience’s mindset.
Present a thesis, simply enumerate your main points, AND let your audience know what it is you will persuade them to think/do.
KNOW the issue. Establish your credibility by demonstrating your research skills. Borrow credibility from experts by using paraphrase indicators.
Present the CON. Acknowledging other points of view demonstrate that you have, in fact, considered all options prior to choosing your stance.
Follow with the PRO. Offering evidence in support of your stance after acknowledging your opponent puts you in the position of “rebuttal.” Audiences are more likely to retain this information and therefore agree with your conclusions. Enumerating (1-2-3) your pros to provide structure and help your audience make sense of your thesis.
Make a “call to action” by recognizing a dilemma faced by the audience and offering a solution. When your conclusion is offered as an answer to a problem, audiences are compelled to act. It empowers them.
Employing a powerful and memorable mantra (phrase/slogan/punch line) will keep your audience thinking about your message long after you’re finished speaking.
Nader Helmy, 2012 National Forensics Champion (High School)
Seven Habits of Persuasive Speakers (John Cale, National Forensics Collegiate Champion)
Choose the RIGHT topic!
Know your audience!
Support your argument!
Library Information and Media Center - Monona Grove High School - Monona, Wisconsin
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