While you may be limited by the logo design tools that you use, you can make some pre-determinations using the tools and resources provided.
Open "An Enormous Guide to Font Psychology" and determine the type of font you will be looking for when you begin to design. Will you use:
- SERIF or SAN-SERIF?
- light or bold font?
- rounded or angular?
- rtraight or slanted?
- simple or complex?
- upper, lower or mixed case?
- seperated or connected?
- condensed or extended?
- short or tall?
Explain why you have made these choices.
Is message of a font symbolic or textual?
It can be both. Beyond reading the words, we perceive a font's style, associate that font with our own experience, and then make meaning. Your audience will do the same.
Consider font style.
- Serif fonts are more readable in print and will evoke elegance and tradition.
- San Serif fonts are more readable online and portray modernity.
- Straight fonts establish stability while slanted fonts imply movement.
- Decorative fonts convey a sense of uniqueness and can more easily establish a brand's personality.
TIP: When working with any font, don't be afraid to tweak spacing. You can do this by breaking up your text elements in layers so you can move and resize capital letters, spacing, etc.
- When paired with a symbol, fonts should not compete with other visual elements. Marry your font to your logo with overlap or directional lines. Test for readability and clarity of message
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Library Information and Media Center - Monona Grove High School - Monona, Wisconsin
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