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Logos are symbolic.  At a single glance, people will recognize your brand and hopefully associate it with positive qualities you'd like customers to think of when they think of you.  

Creating a logo STARTS with an understanding of your brand's purpose and personality.

 What do you produce?
 Why do you produce it?
 Who is your audience?
 What are your values?
 What makes you different?

Planning Tool:  What's My Brand?

Library Information and Media Center - Monona Grove High School - Monona, Wisconsin

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