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Looking through Lenses: A Media Literacy Skill: Race Lens

Race Lens

When we analyze a resource with a lens that looks at race and racism, we are looking at issues of how race and racism are shown in media. 

Questions and Strategies for Using Race as a Lens

  • Analyze how the source discusses race. Consider what images of "others" are presented in the text? How are these "others" portrayed?
  • Are there unfair stereotypes? Are there any generalities that hold true?
  • Analyze the source for how it deals with cultural conflicts, particularly between majority (power) and minority (lack of power) groups.

Recent Commericals

Advertising

Nivea Ad

Intel Ad pulled due to complaints

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Versace Print Ad

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A History of Racism: Vintage Advertising and Race

These examples are historical and are for reference, not analysis!!

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Social Class & Racial Stereotypes

Library Information and Media Center - Monona Grove High School - Monona, Wisconsin

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