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Looking through Lenses: A Media Literacy Skill: Race Lens

Race Lens

When we analyze a resource with a lens that looks at race and racism, we are looking at issues of how race and racism are shown in media. 

Questions and Strategies for Using Race as a Lens

  • Analyze how the source discusses race. Consider what images of "others" are presented in the text? How are these "others" portrayed?
  • Are there unfair stereotypes? Are there any generalities that hold true?
  • Analyze the source for how it deals with cultural conflicts, particularly between majority (power) and minority (lack of power) groups.

Recent Commericals


Nivea Ad

Intel Ad pulled due to complaints

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Versace Print Ad

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A History of Racism: Vintage Advertising and Race

These examples are historical and are for reference, not analysis!!

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Social Class & Racial Stereotypes

Library Information and Media Center - Monona Grove High School - Monona, Wisconsin

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